Redefine Meat™ - 3d Multi material printers

Redefine Meat pioneered 3D-printing of plant-based meat called “New-Meat™️”, that tastes and looks like a traditional steak.

Challenge

When I2D was asked to design the novel industrial printer, we strove for something radically different: a distinct identity that expresses this critical food revolution; a design that is both gourmet and futuristic.

Design

We took the large volume and sliced it in half, gave it a shift, and a small twist. The result is a striking geometric shape with effortless simplicity. The bottom stainless-steel volume echoes a kitchen counter, while the top cube is covered with black glass, seamlessly integrating all the UI. A very large touch display provides an advanced control solution for the operator, while a second display faces the customer to display marketing messages. The development process with Redefine Meat’s team was impressive and delightful, leading to a design solution with minimal compromises despite very tough constraints.

UX/UI

I2D was responsible for the comprehensive UX & UI design and development. The goal was to achieve a seamless experience between the physical and the digital design, integrating all aspects of the operation. The UI design compliments the Industrial design and functions as an integral part of all product design details. The graphic design language is consistent with the product design and aligns with the general brand identity. This unique approach represents a prime example of “total design” and stands as a testimony to Redefine Meat’s commitment to superior quality across all aspects of their brand presence.

Process

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