Why I2D?
Our approach to design is strategic. We view design as aimed at achieving breakthrough ideas and translating them into exceptional design.
We are innovation focused.
Our approach is innovation driven, and design thinking is how we operate. The process is based on visualization to simulate novel ideas and is iterative to “fail” early to arrive at promising ideas sooner.
We integrate sustainability.
We think that design is in a unique position to provide a holistic view and help develop sustainable solutions to encourage positive behavior changes.
We strive for essential design.
Our goal is to achieve an iconic and differentiated design expression, devoid of stylistic excess, to clearly communicate essential product attributes.
We foster collaboration.
We are team players and work closely with our clients the development groups. We are involved from the early exploration and definition stage to the detailed development phase.
Expertise
Strategy
- Market analysis
- Design reasearch
- Product characterization
- Opportunity definition
- Brand positioning
Development
- Engineering liason
- Proof of concept
- Visual model production
- Vendor selection
- Manufacturing support
Design
- Product architechture
- Visual devolopment
- Visual model production
- Human factors
- Finish specification
Innovation
- User Observations
- Research analysis
- Concept development
- 3d prototyping
- Patent filing support
UX/UI
- Concept wireframe
- Visual protoypes
- Development support
- User flow and scenarios
- Persona analysis
Sustainability
- Life cycle analysis
- Packaging
- Eco-conception
- Production optimization
- Consumer behaviors
Team
Elisha Tal
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Prof. Safi Hefetz
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Eitan Sharif
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Raz Moheban
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Dan Tobol
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Liron Shaki
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Elie Cardozo T.
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Shlomit Trabelsky
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Awards
Our goal is to achieve an iconic and differentiated design expression, devoid of stylistic excess, to clearly communicate essential product attributes.
