Cardo has pioneered headset communication for motorcycles, allowing bike-to-bike communication and enriching the experience of group rides. Cardo is a unique example of an Israeli high-tech company that operates in a competitive consumer category and achieves market leadership through introduction of advanced technologies.
Cardo asked I2D to design the Edge, their premium and most advanced product. The challenge was to develop a superior and distinct design. The broader goal was to develop the basis for a consistent design language to enhance brand identity, quality perception and establish Cardo as a leader in the category.
I2D developed a distinct and restrained design for the Edge. The overall reduction of excess shapes highlights Cardo’s distinctive design features. A bold frame wraps around the product, achieving a very thin profile and emphasizing the dynamic wedge shape. The antenna, buttons, roller, and connectors are fully integrated to create a clean and sophisticated look.
Air mount,’ a novel seamless magnetic mounting solution, was developed. By simply placing the unit near the helmet, it securely mounts with a simple snap. This unique feature provides an enhanced sense of quality, differentiation, and an improved user experience.
