Turning convention upside down
Tiny Love asked I2D to reinvent its highly successful Gymini® activity blanket, a product that established a new category, that quickly became crowded with similar offerings. To achieve this goal I2D followed a research based innovation process and developed the Activi-Tot®, a revolutionary solution to solve a yet unaddressed problem, referred to as “tummy time”. To encourage babies to lay on their tummy we designed an ergonomic support pillow. To allow the babies to touch and explore the toys we placed them standing along the rim of the blanket rather than the traditional hanging solution. The Activi-Tot® is modular, has a proprietary connector and can be reconfigured to suit the baby’s developmental stage.