Pure soda maker
When Sodastream came to I2D they had reliable home soda machines but the design was outdated and as a brand they were losing ground and failing to appeal to a more sophisticated, design-oriented audience.
The design of the Pure was a process of defining an icon. The geometric oval shape became the new visual signature and the basis for the design language. The brushed stainless steel provided a sense of quality associated with refined kitchen appliances. The Pure allowed Sodastream to re-position the brand and within a few years the company became a leading global player.