Two decades of experience, hundreds of projects, billions generated for our clients, dozens of patents & awards and an endless commitment to excellence

I2D is a leading design consultancy founded in 2001 and based in Tel Aviv Israel.

We have worked with top global companies and creative startups driving innovation, exploring new territories and designing meaningful iconic products that open new markets and excite customers.

Our Services

Design
Strategy

  • Market analysis
  • Design research
  • Product characterization
  • Opportunity definition

Product
Innovation

  • User observations
  • Research analysis
  • Brainstorming sessions
  • Concept development

Industrial
Design

  • Product architecture
  • Visual development
  • Identity exploration
  • Human factors

Product
Development

  • Engineering liaison
  • Proof of concept
  • Visual model production
  • Vendor selection

Strategic process aimed at achieving breakthrough ideas and translating them into exceptional designs.

Process

1

Insight

Experience the world
Observe as a source for innovation
Think like a user & play like a child
Become an expert

2

Exploration

Define a point of view
Do not reinvent the wheel-Improve it!
Go beyond the product
Prototype – think 3D – iterate

3

Development

Aim to be awesome
Find God in the details
Craft Desirability
Refine and then again

4

Execution

Be a solid design advocate
Optimal integration of disciplines
Prototype & improve
Follow-through

  • photo
    1

    Insight

    Experience the world
    Observe as a source for innovation
    Think like a user & play like a child
    Become an expert

  • photo
    2

    Exploration

    Define a point of view
    Do not reinvent the wheel-Improve it!
    Go beyond the product
    Prototype – think 3D – iterate

  • photo
    3

    Development

    Aim to be awesome
    Find God in the details
    Craft Desirability
    Refine and then again

  • photo
    4

    Execution

    Be a solid design advocate
    Optimal integration of disciplines
    Prototype & improve
    Follow-through

Awards

  • German Design Award Gold

    The Landa Printing Press
    2016

    Red Dot Award

    GenCell Fuelcell generator
    2015

    Good Design

    Lumus Smart Glasses
    2015

    Red Dot award

    The Landa Printing Press
    2015

    Good design award

    Woosh Water Station
    2013

    Good design award

    Stratasys 3D Printer
    2013

    Good design award

    Vidmind TV set top box
    2013

    Red dot award

    Vidmind TV set top box
    2013

  • Good design award

    Landa Digital Print press
    2012

    Good design award

    Sapling wireless clock system
    2012

    IDSA Award Finalist

    Sapling wireless clock system
    2012

    Product of the year

    Soda club Crystal soda machine
    2011

    Gold Star Award

    DSPG smart Dect phone
    2011

    Atir Award

    Soda club Crystal
    2010

    Atir Award

    Notal Vision Foresee Home
    2009

    Good design award

    Odin polestar
    2009

  • Good design award

    Notal vision foresee home
    2008

    Red dot award

    Objet connex500 3d printing system
    2008

    RedDot award

    Soda club pure
    2008

    Oppenheim platinum

    Tiny Love Activitot
    2007

    Right Start

    Tiny Love Activitot
    2007

    Parents

    Tiny Love Activitot
    2007

  • Red Dot Award

    GenCell Fuelcell generator
    2015

    German Design Award Gold

    The Landa Printing Press
    2016

    Good Design

    Lumus Smart Glasses
    2015

    Red Dot award

    The Landa Printing Press
    2015

    Good design award

    Woosh Water Station
    2013

    Good design award

    Stratasys 3D Printer
    2013

Leadership

Industrial Design Studio Israel

Elisha Tal

Founder

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Elisha brings broad international experience from his years in Silicon Valley where he served in various design-leadership posts in start-up ventures and in the famed design agency IDEO where he designed the award- winning Palm-V. Elisha is a Senior lecturer at the Department of Industrial Design at the Bezalel Academy. Elisha served as a combat pilot in the Israel Air force and received a degree in both Physics and Math at the Hebrew University before completing his studies in Industrial Design at the Bezalel Academy. His work has been published and exhibited worldwide and received numerous international design awards.

Industrial Design Office Israel

Safi Hefetz

Founder

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Safi brings more than 2 decades of professional experience and leads many of the strategic projects at I2D. He has managed complex long term projects including SanDisk, Medtronic, Lumus and Stratasys. Prior to joining I2D, Safi Hefetz managed corporate design for Scitex (Kodak). Safi is a senior lecturer at the Department of Industrial Design at the Bezalel Academy where he serves as a Senate member and is a frequent juror on design panels. For his work Safi has received numerous international design awards including IF, Red Dot and Crate and Barrel award. His work has been exhibited in major museums and exhibitions around the world including Cooper Hewitt in New York, Gardiner Museum in Toronto and the Israeli Museum.

משרד עיצוב תעשייתי

Eitan Sharif

Managing Partner

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Eitan leads many of the medical projects at I2D integrating innovation, design and complex engineering. He has managed projects for Medtronic, Given Imaging, Notal Vision, Biosense, Syneron Medical and others. Prior to joining I2D, Eitan was an in-house designer at Creo-Scitex (Kodak), a design artist in Berlin and is a senior lecturer at the Department of Industrial Design at Shenkar College of Engineering and Design. For his work Eitan has received numerous international design awards including Good Design Award from the Chicago Athenaeum.

Clients list